Marketing glossary: KPI
Do you know how well your company's marketing is doing? Do you understand what makes your company's marketing efforts effective?Every firm operates on a tight budget and no one wants to support marketing initiatives that cost them money. You'll know
Influencer marketing: Marketing Glossary Week #17
Influencer marketing or influence marketing has quickly positioned itself among the best digital levers for companies and brands, namely, for the search for visibility and sales promotion with consumers.Companies seeking to develop their sales and gain e-reputation on the internet
An Overview of Influence on Twitter
Twitter is a social media we hear a lot about. Since 2006 everyone can sign up and instantly share a message, link, picture or video. Among its users can be found companies and individuals, anonymous users and celebrities. Just like
What are the various niches within influencer categories?
Consumers are beginning to question traditional advertising, so many brands are now turning to influencer marketing. Just as with any other communication strategy, brands need to clearly define their target and their needs. Should they focus on engagement rather than