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TheTwitter2022GuideInfluencersMarketing-06-05

The 2022 Guide to Twitter Influencer Marketing

“Influencers – they are the best thing since sliced bread. Forget bread – influencers are selling like hot cakes. They’re helping companies generate outstanding returns. And they’re only set to keep growing.”

Emily Warna

Data fetched from Statista indicates that the global influencer marketing industry value currently stands at approximately $13.8 billion, which by 2025 has been predicted to cross the $24 billion mark. 

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An average person receives about 121 emails every single day. On the other hand, the number stands at 94 for text messages. You’ll be shocked to know that most of these are promotional emails and text messages mindlessly rolled out by marketers and businesses in today’s ever-competitive digital world.   

And while email and SMS marketing can deliver outstanding results, when implemented right, it’s important to note that there’s no other digital marketing strategy that has been delivering mind-blowing results as influencer marketing.  

For every dollar businesses spend on influencer marketing, they can expect a return of up to $18 in earned media, with the average value being somewhere around $5.78 for every dollar spent. 

92% of consumers have reported that they trust word-of-mouth recommendations. Of these, about 49% of consumers trust influencer recommendations. Over 40% of Twitter users once reported that they made a purchase after one of their favorite influencers rolled out a product recommendation tweet.

86% of women use social media platforms like Twitter for purchasing advice. As a result, we’re witnessing an ever-increasing number of brands reaching out to influencers across different social media platforms like Twitter, Instagram, YouTube, and more. 

And with the global Twitter usage standing at 211 million daily active monetizable users, it makes sense for businesses to plan and implement strategic Twitter influencer marketing campaigns, helping them not only boost their sales, revenue, and profit margins but also increase brand awareness.

This blog post clearly explains what Twitter influencer marketing is and the three big reasons businesses shouldn’t miss out on the hottest digital marketing trend right now.

Without further ado, let’s dive straight into it.

What is Twitter Influencer Marketing?

Twitter influencer marketing is a popular digital marketing strategy that involves brands reaching out to and collaborating with influencers (mega, macro, mid-tier, micro, nano) and asking them to promote their products and services. 

Think of it as a partnership between a brand and an influencer. Twitter Influencers are people with an impressive to decent following on Twitter. Upon collaboration, influencers will promote a brand’s products or services over Twitter to boost the brand’s visibility, sales, revenue, and profit margins. In return, the brand can either pay the influencers or offer them free products or services – depending on the terms of their contract.

Here’s an example:

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In a nutshell, here’s how Twitter influencer marketing works:

  • Brands reach out to influencers – depending on their budget, niche, and several other factors.
  • Both parties agree on the terms.
  • Influencers build high-quality content to help promote brand’s product or service.
  • The influencer’s audience discovers the brand after checking out the influencer’s post.
  • Influencer’s audience purchase the brand’s product or service.
  • Brands pay the influencers – either before the campaign launch or after – depending on the terms of the contract.
What is Influencer Marketing? Here's How Influencer Marketing Works —  Carro: Sell More, Together

Despite influencer marketing being a $13.8 billion industry, there’s no efficient way of paying influencers or budgeting the campaigns. Brands often end up wasting thousands of dollars on unoptimized campaigns – which could have been saved only if they had a digital advertising token like SaTT in their arsenal. 

SaTT is a revolutionary digital advertising token, available on both Binance Smart Chain BEP20 and Ethereum Blockchain ERC20, that facilitates smoother transactions between advertisers and content creators. 

Head over to our Homepage to dive deeper into the SaTT.

That being said, let’s learn the three major reasons businesses can’t miss out on Twitter influencer marketing in 2022.

3 Reasons Businesses Should Tap into the Power of Twitter Influencer Marketing in 2022

  • Reason #1 – Twitter is Growing
  • Reason #2 – Twitter Influencers Have Their Own Loyal Fanbase
  • Reason #3 – Helps Boost Sales & Brand Awareness

Reason #1 – Twitter is Growing

Twitter ranks among the most popular social media platforms worldwide. And even despite Apple’s Privacy Change initiative, Twitter reported healthy revenue and users growth in Q3 2021. 

In Q3 2021, Twitter sales hit the $1.28 billion mark – a staggering 37% YoY increase. At the same time, Twitter gained five million active users.

And while social platforms like Facebook and Instagram are used by billions of people, Twitter has been reporting exponential growth. And if the numbers are to be believed, Twitter has been planning to 2x its revenue and daily active users by 2023.

Most brands are building strategic influencer marketing campaigns and collaborating with influencers across Instagram, Facebook, YouTube, and other popular social media platforms. However, not many of them are laser-focused on Twitter – which makes Twitter influencer marketing a perfect opportunity. 

Twitter is growing. And as it grows, we’ll witness more and more brands allocating a huge chunk of their influencer marketing budget towards Twitter influencer marketing.

Reason #2 – Twitter Influencers Have Their Own Loyal Fanbase

While there’re thousands of Twitter influencers, some of the most popular ones include:

And while the above-mentioned influencers belong to different niches, what makes them unique is their dedicated and loyal fanbase across these niches.

For example, Stacie is a lifestyle blogger, which means most of her followers are following her to tune in to her lifestyle tips, tweets, tricks, hacks, product recommendations, and more. They trust her with anything related to lifestyle.

Let’s look at some of her tweets:

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Similarly, Tiffany is a food blogger, and most of her tweets or posts are food-related:

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Twitter influencers have their dedicated and loyal fanbase. So – if you are a food brand looking forward to promoting your product or service, then it makes sense to reach out to Tiffany – who’s a food blogger. However, if you reach out to a beauty blogger, then your influencer marketing campaign will probably deliver poor results.

To get the most out of your Twitter influencer marketing campaigns, it’s really important to build a strategic plan and implement it in an efficient manner.

Reason #3 – Helps Boost Sales & Brand Awareness

When an influencer in your niche promotes your brand’s products or services, then that influencer’s followers would love nothing more than to head over to your brand’s website or landing page. That’s because they trust the influencer to give valuable advice and opinion. 

Depending on the influencer you reach out to, their credibility, and their relationship with their followers, you can boost your sales and profit margins with strategic Twitter influencer marketing campaigns. 

As we mentioned before, for every dollar brands invest in influencer marketing, they can expect a return of up to $18 in earned media, with the average value being somewhere around $5.78.

Not only can Twitter influencer marketing help you fuel your top-of-the-marketing funnel, but it can also help you boost your brand awareness and its credibility. But – all of it depends on the influencers you reach out to and collaborate with. 

For example, if you ask Kylie Jenner to share her story with your product on Twitter, then if the story is really engaging and connects with her followers on an emotional level, then you’ll see a world full of her followers hopping onto your website and purchasing your product. If you do it right, you may even go out of stock. And that’s not all – as she’s personally recommending your brand’s product, a strategic influencer marketing campaign will help you boost your brand’s awareness and increase your credibility.

Tap into the Power of Twitter Influencer Marketing!

Twitter is growing. And so is the global influencer marketing industry. Thousands, if not millions of brands, are already using influencer marketing to boost their sales and profits. And you can do the same by building strategic, conversion-driven campaigns on Twitter.

And with SaTT – a revolutionary digital advertising token available you can turn the transaction and collaboration process much smoother.

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