What does “Reach” and “Reach Max” mean?
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content…
Also, one person could have multiple impressions for a single piece of content.
What’s “Reach Max”?
Similar to a payment threshold in affiliate marketing, it allows an advertiser to limit the payment respective to the number of subscribers of an influencer.